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"M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future." —Lora Cecere, AMR Research
“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009

"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management

"M-Factor 4 directly addresses this increased level of accountability in CP sales and marketing organizations." —Rob Bois, AMR Research
"Customer Management Market Update," Oct 23, 2008

"Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required" —Hans Van Delden
VP Consumer & Media Practice, Booz & Company

"We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe." —Stan Sthanunathan
VP Marketing Strategy and Insights, The Coca Cola Company

Why do leading consumer products companies choose M-Factor?

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