Fast, flexible, efficient, and safe.

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Why Software-as-a-Service?

A Technology Platform Is Required
The complex analytics involved in optimizing a forward looking trade and marketing plan simply can’t be handled through traditional manual analytical approaches, even with lower cost offshore teams. Not with the sheer number of data sources to manage, models to update and cross-portfolio interactions to consider. M-Factor’s software-as-a-service (SaaS) solutions offer the advanced technology that’s required, but with lower risk, lower cost and faster time to value than any on-premise solution would allow, all without any significant dependency on your IT.

Diagram showing benefits of Software-as-a-Service: time to value, innovation, flexibility, security, risk, cost.

Bypass IT Bottlenecks and Reduce Risk
Is your IT organization resource challenged? Not a problem with M-Factor. Our service means: No hardware or system software to buy. No networking to be configured. No database or system managers needed. No middle of the night worries about reliability and scalability. No cost overruns. Just great efficiencies at your disposal.

Greater Flexibility and Faster Innovation
M-Factor customers often begin with one solution and one category or brand, and soon expand scope. Our hosted architecture offers the flexibility to quickly add computing power when you need it. And while every M-Factor customer has a custom configuration, all are running on the latest version of the same software. This is only possible with a SaaS delivery model that allows us to seamlessly upgrade throughout the year, delivering the latest enhancements quickly and broadly—an unthinkable proposition with traditional licensed software.

Highly Secure Hosted Environment
Built on the latest J2EE standards, M-Factor is hosted in the highly secure SAS 70, Type II certified facilities of our hosting partner, USi. This certification is only granted after an extensive audit indicates a hosting and managed service environment with the highest levels of security and control for confidential planning and financial data. As a world-class Managed Service Provider, USi ensures that our solutions are available and protected 24/7.

" M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future." —Larry Martin
VP Marketing at Ocean Spray
"M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term." —Dan Friedrich
VP of Customer Development at Nestlé Waters
"M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future." —Lora Cecere, AMR Research
“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management
"Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required" —Hans Van Delden
VP Consumer & Media Practice, Booz & Company
"We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe." —Stan Sthanunathan
VP Marketing Strategy and Insights, The Coca-Cola Company