More Sales. Higher Profits.

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Why M-Factor?

Next Generation Approach
M-Factor’s software-as-a-service solutions offer you significant advantages over traditional marketing planning approaches. You get the flexibility, speed and agility needed to compete most effectively in today’s dynamic markets.

Predictive
Forward-looking planning and real-time reallocation

Continuous
Supports timely decisions based on current data and models

Comprehensive
Online & offline coverage, all channels, pricing, and distribution

Scalable
Optimization platform to support global enterprises

Focused on Supporting Timely Spend Decisions
Continuously optimizing trade and marketing investments is a complex problem. M-Factor’s specialized predictive planning solutions incorporate multiple “modern” data sources to provide a full picture. The technology platform offers great flexibility and power for mid- and large-scale enterprises, and it is complementary to existing trade and media systems. M-Factor’s solutions offer best-in-class time to value. Discovering potentially profitable changes with sufficient time to make them will be your advantage in the marketplace.

" M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future." —Larry Martin
VP Marketing at Ocean Spray
"M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term." —Dan Friedrich
VP of Customer Development at Nestlé Waters
"M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future." —Lora Cecere, AMR Research
“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management
"Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required" —Hans Van Delden
VP Consumer & Media Practice, Booz & Company
"We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe." —Stan Sthanunathan
VP Marketing Strategy and Insights, The Coca-Cola Company