I have recently over the last three months had a chance to review M-Factor, an applications vendor that has served the CPG industry for many years and in the last couple has advanced their application to be easily procured in a software as a service (SaaS) manner where it can be accessed in an on-demand [...]
Author Archives: chris
M-Factor Provides Analytics and Planning for Trade Spending & Pricing Optimization
August 23, 2009 – 7:58 am
Larry Martin, VP Marketing at Ocean Spray
August 19, 2009 – 3:46 am
M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future.
M-Factor and Vanguard Strategy Announce Partnership
August 3, 2009 – 4:33 pm
Providing improved performance of trade and marketing investments
with actionable insights based on M-Factor’s software solutions
SAN MATEO, Calif. – August 3, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management for the consumer products sector, today announced that it will partner with Vanguard Strategy.
Vanguard Strategy, headquartered in [...]
Nestlé Waters Selects M-Factor’s Software
July 22, 2009 – 6:39 am
To provide actionable insights to improve the effectiveness of their trade investments
SAN MATEO, Calif. – July 22, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management for the consumer products sector, today announced another new customer. Nestlé Waters will leverage M-Factor’s software to provide actionable insights to [...]
M-Factor and Wipro Technologies Announce Global Partnership
June 9, 2009 – 3:31 am
To provide business analytics solutions that will help customers maximize the return on their
consumer and trade marketing investments
SAN MATEO, Calif. and Bangalore (India)- June 9, 2009 - M-Factor, Inc, the premier provider of predictive analytics solutions for marketing and trade investment management, has forged an alliance with Wipro Technologies, the global IT services business [...]
M-Factor and Customer Marketing Group Inc Announce Partnership
June 9, 2009 – 3:05 am
To provide enhanced service delivery options for the North American market
SAN MATEO, Calif.- June 9, 2009 - M-Factor, Inc, the premier provider of predictive analytics solutions for marketing and trade investment management for the consumer goods and quick serve restaurant sectors, today announced that it will partner with Customer Marketing Group Inc of Houston , [...]
M-Factor Inc and Brandscapes Worldwide Announce Partnership
June 9, 2009 – 2:59 am
SAN MATEO, Calif. - June 9, 2009 - M-Factor, Inc, the premier provider of predictive analytics solutions for marketing and trade investment management for the consumer goods and quick serve restaurant sectors, today announced that it has certified Brandscapes Worldwide as a participant of the “M-power” partner program.
Brandscapes, headquartered in Mumbai, India is a [...]
M-Factor Named “Cool Vendor” by Leading Analyst Firm
March 27, 2009 – 7:00 am
Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing
SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, a leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced it has been included as one of four “Cool Vendors” in the Cool Vendors in [...]
M-Factor Announces Global Partner Program called “M-power”
March 26, 2009 – 7:05 am
SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software, today announced the establishment of a partner program called “M-power” designed to deliver an ecosystem that helps leading CPG and Quick Service Restaurant organizations achieve better top and bottom line results.
Today’s dynamic market environment has dramatically accelerated [...]