Author Archives: chris
Lora Cecere - M-Factor - wave of the future
March 12, 2009 – 4:46 pm
M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future.
Measuring Your Way to Market Insight
March 12, 2009 – 10:00 am
As marketers move to a more varied, shifting mix of advertising and promotion, they are coming face to face with the lack of insight they have historically had about which media choices work well, why customers buy, and what returns will be generated by their spending. This article considers solutions to the challenge and calls [...]
M-Factor Appoints Dirk Beyer as Chief Scientific Officer
March 6, 2009 – 8:04 am
SAN MATEO, Calif.– M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced the appointment of Dirk Beyer, Ph.D. to the position of Chief Scientific Officer. In this role, Dr. Beyer leads the company strategy around the innovation of ground [...]
Improving Trade Promotion Effectiveness
March 6, 2009 – 8:02 am
Trade Promotion spending represents an enormous cost for consumer goods manufacturers and it continues to increase. Today it is over half the marketing spend for most CPG companies and about 14% to 20% of their revenue. Most CPG executives agree that the increase in annual trade promotion spending is outpacing profitability growth and their organizations [...]
Using ROI Marketing to Reboot Retail Performance
March 6, 2009 – 8:01 am
This recent Booz&co. presentation looks at the “perfect storm” of economic conditions that has led to fundamental changes in consumer spending. Consumers have already changed their behaviors - and expect to make further changes in the months to come. A robust marketing ROI capability enables retailers to focus on initiatives that deliver a competitive advantage. [...]
March 2009 Newsletter
March 6, 2009 – 8:00 am
Articles:
Improving Trade Promotion Effectiveness
M-Factor Announces Record Year and New Funding
Using ROI Marketing to Reboot Retail Performance
Announcements:
New Podcast: Marketing Investment Management in a Tough Economy
Industry Networking Event for Consumer Goods and QSR Executives
Partner program launched with new service delivery relationships
View Full Newsletter
Lora Cecere - AMR - 2009 Outlook
March 2, 2009 – 11:35 am
2009 will be a year of turbulence, not business as usual…Winners will rethink go-to-market strategies.
M-Factor Solutions Overview
February 23, 2009 – 10:00 am
The M-Factor suite of solutions empower users to continuously analyze, forecast, and optimize marketing investments and trade spend. This overview helps users understand the capabilities and benefits of the component solutions and the technology platform. Download Now