M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term.
Author Archives: gabe
Endorsement from Philip Kotler - Kellogg School of Management
January 1, 2009 – 10:00 am
M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods.
Bruce Pagliuca Named as Senior VP of Operations of M-Factor
August 19, 2008 – 8:00 am
SAN MATEO, Calif. – M-Factor, Inc., the premier provider of dynamic revenue and profit optimization solutions for consumer goods companies, announced that Bruce Pagliuca has been appointed as the new Senior Vice President of Operations. In his new role he will oversee the company’s customer-related activities including advisory consulting, implementation, and analytical services.
Bruce Pagliuca has [...]
Lawrence Whittle Named as Chief Executive Officer of M-Factor
July 24, 2008 – 8:00 am
SAN MATEO, Calif. – M-Factor, Inc., the premier provider of dynamic revenue and profit optimization solutions for consumer goods companies, announced that Lawrence Whittle has been appointed as the new Chief Executive Officer. Founder and acting CEO, Phil Delurgio, has become the company’s Chief Technology Officer and will focus on driving M-Factor’s market strategy and [...]
Stan Sthanunathen Coca Cola Endorsement
June 16, 2008 – 10:16 am
We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe.