Consumer Goods Technology (CGT) highlighted one of our customers, Ocean Spray, in the best practices section of their issue focused on Sales & Marketing. The case study highlights how predictive analytics now allows Ocean Spray to track what performs well and what does not; run scenarios to help evaluate future media approaches; and leverage insights [...]
Author Archives: jason
M-Factor Announces International Expansion
November 10, 2009 – 12:25 am
Appoints Michael Patterson Vice President of European Operations
SAN MATEO, Calif. USA and LONDON, United Kingdom – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced further expansion into the European region with the appointment of Michael Patterson as Vice President of European Operations. This announcement underlines M-Factor’s [...]
Account Manager
October 8, 2009 – 3:16 pm
The Account Manager is the lead for a customer from initial sales opportunity through ongoing satisfaction. They determine the strategy to maximize account value. The Account Manager’s charter is to ensure success at a customer.
Responsibilities:
Nurture and develop relationships with M-Factor clients
Renew and generate incremental revenues from existing clients
Ensure delivery and satisfaction and value capture from [...]
Program Manager
October 8, 2009 – 3:15 pm
The Program Manager leads the implementation of complex analytical software solutions including coordinating resources and project tasks according to schedule and budget.
Responsibilities:
Develop and manage detailed project plans, schedules, and budgets.
Work with project team to determine and identify scope implications.
Rigorously manage project scope, risk and quality.
Anticipate and identify issues that may prevent deliverables and develop and [...]
Ocean Spray Signs Multi-Year Agreement for M-Factor’s SaaS Offering
August 19, 2009 – 3:34 am
SAN MATEO, Calif. – August 19, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced that Ocean Spray has signed a multi-year agreement for the M-Factor Software-as-a-Service platform.
“Ocean Spray has been leveraging M-Factor software to evaluate how their marketing investments are performing and to [...]
Leading Analyst Firm Names M-Factor a “Cool Technology”
August 12, 2009 – 4:34 am
AMR Research Includes M-Factor in Showcase of Cool Technologies for the Consumer Products Industry
SAN MATEO, Calif. – August 12, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced it has been showcased in the July 2009 AMR Research Report, “Cool Technologies for Improving Consumer Products [...]