With combined decades of experience in marketing management and analytics, the M-Factor team understands what works and what doesn’t work in applying quantitative marketing. The quickest route to benefit from learnings compiled over the years by our employees and other industry veterans is to request some of the Best Practices materials provided here. We hope you find them to be valuable for your organization. 

White Paper – The Era of Analytical Marketing
Marketers today build success on a foundation of rigorous analysis. The challenge is to ensure that it’s continuously available and updated to reflect dynamic markets. This paper investigates how to address the disparity between best practices and common realities in marketing planning.  Request Now

White Paper – Does Annual Marketing Planning Still Make Sense?
Recent advancements in analytic technology and techniques are enabling leading consumer marketing organizations to put into practice the formerly theoretical ideal of continuous marketing planning. It’s high time that planning processes are updated to meet the challenges posed by today’s fast moving markets.  Request Now

White Paper – Marketing Mix Modeling 101
Marketing mix modeling is an approach to measure how consumers respond to marketing activities. Understanding how individual marketing activities impact consumption allows brand teams to direct their spending and efforts to activities that produce the highest return.  Request Now

White Paper – Demand Modeling Best Practices
As companies turn to marketing modeling to improve their return on marketing investment, it is useful for them to understand several best practices to better assess whether they are following these proven methodologies. This paper focuses on those critical aspects and shows progression from novice to best practices in the field of demand modeling.  Request Now

White Paper – Scaling Analytics in Marketing
Today, just about every marketing department uses at least some analytical methods to help understand its business. What often differentiates a world-class marketing organization from its peers, however, is the scale of the analytical effort.   Request Now

White Paper – Business Planning and Forecasting
The benefits of better planning and forecasting are obvious to any business: increased revenue, lower inventory and warehousing costs, better service levels, increased profits, and, of course, marketing accountability. Today’s marketing investment management solutions offer distinct advantages over older, traditional forecasting and planning approaches.  Request Now

White Paper – Marketing Mix Analysis 2.0
Mix 2.0, the next generation of marketing mix, delivers analyses that always are current, focused on business questions, and forward looking. Mix 2.0 is a new class of software and services that combines a deep understanding of marketing analytics with cutting edge software.  Request Now

Study – ANA Marketing Accountability Task Force Findings
In a recent ANA survey of senior marketers, accountability was listed as their number one issue. This report aspires to help make marketing more accountable so that consumers and customers have an enhanced sense of value, profitable brands may flourish, shareholders may be enriched, and marketing professionals may see their chosen profession recognized for its irreplaceable contribution to our economy and culture.  Request Now