You’re on the hook to keep Marketing accountable, but it’s hard enough to keep track of where the dollars go, let alone determine the results you get for them.  And while you try to get all teams working together using consistent metrics in a cohesive plan across the business, things never quite add up.  M3 can help.

Consistent Metrics Improve Coordination
Every planning team will be led to focus on the same business goals since scenario results are always presented in terms of P&L effects.  Once people are speaking the same language, communication across teams gets easier and collaboration is improved.  When it’s time to track the results of the new plan, you’ll find that you always have access to make instant comparisons between what was expected and what the latest data has revealed.  This improved visibility into the reliability of existing forecasts will help teams deliver better forecasts next time, but more importantly, since weaknesses were exposed as soon as the new data became available, there’s time to tweak the plan and increase marketing ROI for the current period too.