Coming to an agreement with your retailers on appropriate distribution of trade funds across initiatives can be a real challenge.  And conversations with Marketing on budget allocation questions can be even worse.  That’s where M3 can really help by providing clear answers on what’s working and what’s not.  And it can deliver recommendations for that best path forward in time to fix any shortfalls.

Better Planning and Tracking
M3 directly supports sell-in to retailers at the account level by allowing you to access the latest information using local market mix and reporting results for only the relevant geographies.  Your sales planning will be more accurate and take far less time.  It will only require a matter of minutes to carefully evaluate consumer and trade promotions and you can reduce the sales planning cycle further by allowing the system to identify the optimal plan for each retailer.  Armed with fact-based presentation of profit/loss due to specific in-store promotions, you’ll be ready for improved negotiations with both retailers and the team at headquarters.