Consumer Goods Technology (CGT) highlighted one of our customers, Ocean Spray, in the best practices section of their issue focused on Sales & Marketing. The case study highlights how predictive analytics now allows Ocean Spray to track what performs well and what does not; run scenarios to help evaluate future media approaches; and leverage insights [...]
Category Archives: Articles
M-Factor Provides Analytics and Planning for Trade Spending & Pricing Optimization
August 23, 2009 – 7:58 am
I have recently over the last three months had a chance to review M-Factor, an applications vendor that has served the CPG industry for many years and in the last couple has advanced their application to be easily procured in a software as a service (SaaS) manner where it can be accessed in an on-demand [...]
Measuring Your Way to Market Insight
March 12, 2009 – 10:00 am
As marketers move to a more varied, shifting mix of advertising and promotion, they are coming face to face with the lack of insight they have historically had about which media choices work well, why customers buy, and what returns will be generated by their spending. This article considers solutions to the challenge and calls [...]
Trade Promotion Predictive Modeling and Optimization
December 27, 2008 – 5:27 pm
Dale Hagemeyer, Research VP, Gartner Industry Advisory Services, explains seven reasons why trade promotion predictive modeling and optimization are worth a serious look. Read full article
The Four Pillars of Profit-Driven Marketing
December 18, 2008 – 5:53 pm
How to Maximize Creativity, Accountability, and ROI — This book by two marketing strategy experts at Booz & Company, Leslie H. Moeller and Edward C. Landry, offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. [...]
Innovation in Consumer Products
November 11, 2008 – 10:43 am
Accenture and AMR Research review how reaching the right balance of efficient production, product differentiation and profitability is part art and part science—with a growing emphasis on the science. Read full article
Tough Times, Competition Call for TPM Metrics
October 19, 2008 – 10:17 am
Companies use of an average of 7.6 full-time employees to manage $100M in trade spend with an annual overspend of 3.9%. Only with better ROI can companies begin to improve market share, traffic and loyalty. Read full article
Growth Champions
July 1, 2006 – 8:00 am
In an era of unlimited opportunities but constrained resources, the only marketing metric that matters is growth. Driving growth means stretching the traditional boundaries of the marketing function to encompass activities many companies don’t even think of as marketing — yet. Read full article
M3 Revolutionizes Marketing Planning
March 27, 2006 – 10:22 am
“M-Factor’s M3 application may soon render traditional marketing planning obsolete worldwide.” Download full article
Companies on the Move
January 27, 2006 – 10:23 am
Keep an eye on these leading-edge IT innovators in 2006. Read full article