The M-Factor 4 suite of solutions empower users to continuously analyze, forecast, and optimize marketing investments and trade spend. This overview helps users understand the capabilities and benefits of the component solutions and the technology platform. Download Now
Category Archives: Downloads
M4 Marketing Investment Management
February 20, 2009 – 10:03 am
Brand owners need help to create a marketing plan that will deliver top results while accounting for current competitive and environmental factors. Learn how M-Factor’s M4 seamlessly incorporates all key data and allows you to optimize your profit and revenue across the entire brand portfolio. Download Now
T4 Trade Spending Effectiveness
February 20, 2009 – 10:02 am
Trade promotion spending has grown more complex, more expensive, and less manageable every year. Learn how M-Factor’s T4 solution makes trade promotion decisions easy, helping achieve top-line sales growth while reducing and controlling trade spend on a sustained basis. Download Now
P4 Portfolio Pricing Optimization
February 20, 2009 – 10:01 am
Pricing is among the riskiest and most strategically important decisions a company can make. But maintaining an optimal pricing strategy isn’t easy. Learn how M-Factor’s P4 provides you with a price optimization solution that goes well beyond typical pricing analytics. Download Now
Marketing Investment Management in a Tough Economy
February 10, 2009 – 7:56 am
Lawrence Whittle, CEO of M-Factor, discusses the very challenging environment facing business leaders and the best way for consumer goods companies to get huge value, quickly and without increasing overall spending. He describes how the three elements of understanding, predicting, and optimizing work together in the creation and updating of marketing plans suited for current [...]
Trade Spending Effectiveness
November 21, 2008 – 3:31 pm
An interview with Phil Delurgio, Founder and CTO of M-Factor. Hear Phil discuss how consumer goods companies can create an optimized trade plan to maximize volume and revenue, especially in the current economic times when sales and marketing budgets are tight and consumers are spending less in stores. He reviews how our [...]
Business Planning and Forecasting
October 30, 2006 – 3:38 pm
The benefits of better planning and forecasting are obvious to any business: increased revenue, lower inventory and warehousing costs, better service levels, increased profits, and, of course, marketing accountability. Today’s marketing investment management solutions offer distinct advantages over older, traditional forecasting and planning approaches. Request Now
Scaling Analytics in Marketing
October 23, 2006 – 3:39 pm
Today, just about every marketing department uses at least some analytical methods to help understand its business. What often differentiates a world-class marketing organization from its peers, however, is the scale of the analytical effort. Request Now
Demand Modeling Best Practices
October 13, 2006 – 3:42 pm
As companies turn to marketing modeling to improve their return on marketing investment, it is useful for them to understand several best practices to better assess whether they are following these proven methodologies. This paper focuses on those critical aspects and shows progression from novice to best practices in the field [...]
Marketing Mix Modeling 101
October 3, 2006 – 3:44 pm
Marketing mix modeling is an approach to measure how consumers respond to marketing activities. Understanding how individual marketing activities impact consumption allows brand teams to direct their spending and efforts to activities that produce the highest return. Request Now