Does Annual Marketing Planning Still Make Sense?

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Does Annual Marketing Planning Still Make Sense?

January 17, 2006 – 3:50 pm

Recent advancements in analytic technology and techniques are enabling leading consumer marketing organizations to put into practice the formerly theoretical ideal of continuous marketing planning. It’s high time that planning processes are updated to meet the challenges posed by today’s fast moving markets. Request Now

Era of Analytical Marketing

July 26, 2005 – 3:49 pm

Marketers today build success on a foundation of rigorous analysis. The challenge is to ensure that it’s continuously available and updated to reflect dynamic markets. This paper investigates how to address the disparity between best practices and common realities in marketing planning. Request Now

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VP Marketing at Ocean Spray
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VP of Customer Development at Nestlé Waters
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“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management
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VP Consumer & Media Practice, Booz & Company
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VP Marketing Strategy and Insights, The Coca-Cola Company

M-Factor

Does Annual Marketing Planning Still Make Sense?

Podcast:

Marketing in Tough Times

White Paper:

Era of Analytical Marketing

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Does Annual Marketing Planning Still Make Sense?

Era of Analytical Marketing

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