About Us
M-Factor was founded by a team with a deep understanding of the challenges faced by sales and marketing executives at consumer goods companies and how to address them through the use of analytics.
Harnessing the collective insight of our management team, Science Council, and Board of Advisors, we have developed a unique and robust software-as-a-service suite that continuously analyzes, forecasts and optimizes marketing investments and trade spend. Since inception, M-Factor has become a highly respected provider of dynamic profit and revenue optimization solutions.
Today, companies such as The Coca-Cola Company, Kellogg’s Canada, Alberto Culver, WhiteWave Foods and Ocean Spray are using M-Factor to help them decide how to promote and sell their products more effectively. Helping our customers improve their trade spend and marketing ROI remains our guiding focus—and our greatest accomplishment.