About Us

M-Factor was founded by a team with a deep understanding of the challenges faced by sales and marketing executives at consumer goods companies and the potential to address them through the use of analytics. They clearly recognized that these executives were under increasing pressure to become more accountable for their spend and needed to find ways to increase sales volumes and profits. The founders had a vision to solve this problem by providing a software-as-a-service (SaaS) solution that continuously analyzes, forecasts, and optimizes marketing investments and trade spend. With that focus, M-Factor was born and since its inception, it has become a highly respected provider of dynamic profit and revenue optimization solutions

Today companies such as Coca-Cola Company, Kellogg’s Canada, Alberto-Culver, Pepperidge Farm, WhiteWave Foods, and Ocean Spray are using M-Factor to help them decide how they should promote and sell their products more effectively. Delivering on our vision of helping our customers improve their trade spend and marketing ROI remains our greatest accomplishment and the guiding focus at M-Factor.