Marketing Science Council

M-Factor and our clients are directly supported by a council of  recognized academic and industry leaders in the fields of marketing science, econometrics and statistical analysis. These individuals have explored leading edge issues, invented new methodologies, and advanced marketing science in ways that are broadly acknowledged and respected.

Bart Bronnenberg

Bart J. Bronnenberg is an Associate Professor of Marketing in the Anderson Graduate School of Management at the University of California, Los Angeles, where he teaches courses on market assessment.  Professor Bronnenberg does research in marketing strategy, geographic organizations of markets, and local branding. He continues to work on empirical analyses of new product growth and consumer choice behavior. His articles have appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, the Journal of the Academy of Marketing Science, and other journals. Professor Bronnenberg was named the recipient of the 2003 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D.C. Little Best Paper Award.

Professor Bronnenberg's most recent research focuses on spatial and multi-market aspects of marketing (e.g., how firms sell products differently when they serve many interrelated [domestic or international] markets as opposed to a single market) in consumer goods and medical industries. He previously has worked, and continues to do so, on empirical analyses of new product growth and consumer choice behavior.  More

Gary Lilien

Gary L. Lilien is Distinguished Research Professor of Management Science in The Smeal College of Business Administration at Pennsylvania State University and is also co-founder and Research Director of the Institute for the Study of Business Markets at Penn State, the world's preeminent academic-practitioner organization aimed at fostering education, interchange and research in business to business markets. (www.isbm.org). Dr. Lilien received his BS, MS and DES degrees from Columbia University in 1967, 1968 and 1973 respectively. Prior to coming to Penn State in 1981, he taught at MIT’s Sloan School of Management from 1973-1981

His research interests are in business marketing, marketing engineering, market segmentation, new product modeling, marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He is the author or co-author of twelve books as well as over 100 professional articles. He was departmental editor for Marketing for the journal, Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years.  More

Arvind Rangaswamy

Arvind Rangaswamy is the Jonas H. Anchel Professor of Marketing at Pennsylvania State University, where he is also co-founder and Research Director of the eBusiness Research Center. He received a PhD in marketing from Northwestern University, an MBA from the Indian Institute of Management, Calcutta, and a B.Tech from the Indian Institute of Technology, Madras. Before joining Penn State, he was a faculty member at the J. L. Kellogg Graduate School of Management, Northwestern University, and at the Wharton School, University of Pennsylvania. He is actively engaged in research to develop concepts, methods, and models to improve the efficiency and effectiveness of marketing using information technologies, including such topics as marketing modeling, online customer behavior, personalization, and online negotiations.

Prof. Rangaswamy has published numerous articles in such leading journals as Marketing Science, the Journal of Marketing Research, Management Science, the Journal of Marketing, the International Journal of Research in Marketing, Marketing Letters, Psychometrika, Multivariate Behavioral Research, and the Journal of Economics and Statistics. He is an Area Editor for Marketing Science and serves on the editorial boards of the Journal of Interactive Marketing, the International Journal of Intelligent Systems in Accounting, Finance and Management, the Journal of Service Research, the Journal of Business-to-Business Marketing, and the Journal of Electronic Commerce.  More

Vithala Rao

Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Cornell University. He has written more than 100 papers on conjoint analysis and multidimensional scaling for the analysis of consumer preferences and perceptions and on the strategic issues of market structure, acquisition, and brand equity. His current work includes bundle design and pricing, product design, diffusion of pre-announced products, competitive issues of pre-announcement strategies, evaluation of offline and online channels, Internet recommendation systems, corporate branding, and linking marketing to financial performance. Professor Rao teaches courses in brand management immersion, marketing research, marketing models, marketing strategy, and doctoral courses in quantitative marketing models. He has taught in executive education programs in the United States and abroad. He is the faculty director for the executive program on marketing strategy of Cornell's Johnson School.

Professor Rao’s research articles have appeared in Journal of Marketing Research, Journal of Marketing, Multivariate Behavioral Research, Journal of Consumer Research, Decision Science, Management Science, Journal of Classification Society, Marketing Letters, Applied Economics and Marketing Science. He also is the co-author of four books, Applied Multidimensional Scaling, Decision Criteria for New Product Acceptance and Success, New Science of Marketing, and Analysis for Strategic Marketing. Professor Rao currently serves on the editorial boards of Marketing Science and Journal of Marketing Research.  More

Peter Rossi

Peter E. Rossi is the Joseph T. Lewis Professor of Marketing and Statistics at the Graduate School of Business, University of Chicago. He has published more than 40 articles in refereed journals on marketing, economics, statistics, and econometrics. Journals include Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, and Journal of Economic Theory.

Dr. Rossi’s areas of research interest include pricing and promotion, target marketing, direct marketing, micromarketing, limited dependent variable models, and Bayesian statistical methods. A fellow of the American Statistical Association and Journal of Econometrics, he is founding editor of Quantitative Marketing and Economics, past associate editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics. He also is the founder of Kilts Center for Marketing, Graduate School of Business, University of Chicago.   More