As the examples below illustrate, success can come in many forms.  In every case, M-Factor is proud to have played a role in helping our customers recognize real business improvements.

• An enterprise-wide marketing spending reallocation initiative driven by the president of a major consumer goods enterprise identified operating income improvements worth over $50 million.
• As a result of more broadly and consistently applying analytical planning techniques, one global customer has documented an 8% gain in profit as a percentage of marketing expense.
• A manufacturer of a petroleum-based product line facing a third price advance in a single year (and the associated negative retail implications) relied on M-Factor’s optimizer to run over 35,000 scenarios to find one that increased operating income by 40% relative to the original plan. The solution redistributed the increase across different products’ base and promotional prices in a previously unconsidered approach.
• One customer previously had invested 7 months to analyze their data on 10 different spend scenarios that resulted in only 20% compliance on a national trade plan.  With M-Factor, they had 119 scenarios available in 3 days, shifted their entire organization from data gathering/preparation to analysis/action, resulting in only 2 weeks of work that improved profit by over $7 million.
• In an environment with hundreds of ad campaigns across dozens of brands, M-Factor helped one client identify that a new campaign with break-through creative was performing at twice the ROI of the previous top ad, just one month after launch, a feat that is only possible with updated demand models.  Investment was reallocated to the new campaign in less than two months.
• A global customer focused on optimizing their retail pricing strategy in just one small country and earned, over and above the projections from the initial plan, an additional $5 million in profits.
• A major consumer goods firm with stretched brand resources realized a sixteen-fold increase in productivity as measured by the quantity of monthly analyses conducted across hundreds of products and markets, freeing time to focus on innovation and execution.

Please note that these examples do not fully capture less tangible benefits such as the environmental shift toward more fact-based decision making or delivery of credible recommendations to senior management.