Best Practice Resources
With combined decades of experience in marketing management and analytics, the M-Factor team understands what works and what doesn’t work in applying quantitative marketing. The quickest route to benefit from lessons learned over the years by our employees and other industry veterans is to request some of the materials provided here. We hope you find them to be valuable for your organization.
Brochures
M-Factor 4 Solution Suite Overview
The M-Factor 4 suite of solutions empower users to continuously analyze, forecast, and optimize marketing investments and trade spend. This overview helps users understand the capabilities and benefits of the component solutions and the technology platform. Download Now
M4 Marketing Investment Management
Brand owners need help to create a marketing plan that will deliver top results while accounting for current competitive and environmental factors. Learn how M-Factor’s M4 seamlessly incorporates all key data and allows you to optimize your profit and revenue across the entire brand portfolio. Download Now
T4 Trade Spending Effectiveness
Trade promotion spending has grown more complex, more expensive, and less manageable every year. Learn how M-Factor’s T4 solution makes trade promotion decisions easy, helping achieve top-line sales growth while reducing and controlling trade spend on a sustained basis. Download Now
P4 Portfolio Pricing Optimization
Pricing is among the riskiest and most strategically important decisions a company can make. But maintaining an optimal pricing strategy isn’t easy. Learn how M-Factor’s P4 provides you with a price optimization solution that goes well beyond typical pricing analytics. Download Now
Podcasts
Marketing Investment Management in a Tough Economy
Lawrence Whittle, CEO of M-Factor, discusses the very challenging environment facing business leaders and the best way for consumer goods companies to get huge value, quickly and without increasing overall spending. He describes how the three elements of understanding, predicting, and optimizing work together in the creation and updating of marketing plans suited for current market conditions. This includes setting a pricing strategy that works across brands, locations, and channels. It also includes evaluating trade promotions in consideration of realistic distribution assumptions. Total running time: 5 minutes and 38 seconds. Listen Now
Trade Spending Effectiveness
An interview with Phil Delurgio, Founder and CTO of M-Factor. Hear Phil discuss how consumer goods companies can create an optimized trade plan to maximize volume and revenue, especially in the current economic times when sales and marketing budgets are tight and consumers are spending less in stores. He reviews how our customers are using T4 to create the most effective trade spending plan across channels and to allocate funds across products to maximize sales volume. Total running time: 6 minutes and 26 seconds. Listen Now
White Papers
Business Planning and Forecasting
The benefits of better planning and forecasting are obvious to any business: increased revenue, lower inventory and warehousing costs, better service levels, increased profits, and, of course, marketing accountability. Today’s marketing investment management solutions offer distinct advantages over older, traditional forecasting and planning approaches. Request Now
Scaling Analytics in Marketing
Today, just about every marketing department uses at least some analytical methods to help understand its business. What often differentiates a world-class marketing organization from its peers, however, is the scale of the analytical effort. Request Now
Demand Modeling Best Practices
As companies turn to marketing modeling to improve their return on marketing investment, it is useful for them to understand several best practices to better assess whether they are following these proven methodologies. This paper focuses on those critical aspects and shows progression from novice to best practices in the field of demand modeling. Request Now
Marketing Mix Modeling 101
Marketing mix modeling is an approach to measure how consumers respond to marketing activities. Understanding how individual marketing activities impact consumption allows brand teams to direct their spending and efforts to activities that produce the highest return. Request Now
Does Annual Marketing Planning Still Make Sense?
Recent advancements in analytic technology and techniques are enabling leading consumer marketing organizations to put into practice the formerly theoretical ideal of continuous marketing planning. It’s high time that planning processes are updated to meet the challenges posed by today’s fast moving markets. Request Now
Era of Analytical Marketing
Marketers today build success on a foundation of rigorous analysis. The challenge is to ensure that it’s continuously available and updated to reflect dynamic markets. This paper investigates how to address the disparity between best practices and common realities in marketing planning. Request Now