Demand Modeling Best Practices

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Demand Modeling Best Practices

October 13, 2006

As companies turn to marketing modeling to improve their return on marketing investment, it is useful for them to understand several best practices to better assess whether they are following these proven methodologies. This paper focuses on those critical aspects and shows progression from novice to best practices in the field of demand modeling. Request Now

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VP Marketing at Ocean Spray
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“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
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Kellogg School of Management
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VP Marketing Strategy and Insights, The Coca-Cola Company

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Demand Modeling Best Practices

Podcast:

Marketing in Tough Times

White Paper:

Era of Analytical Marketing

Demand Modeling Best Practices

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