Marketing Mix Modeling 101

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Marketing Mix Modeling 101

October 3, 2006

Marketing mix modeling is an approach to measure how consumers respond to marketing activities. Understanding how individual marketing activities impact consumption allows brand teams to direct their spending and efforts to activities that produce the highest return. Request Now

" M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future." —Larry Martin
VP Marketing at Ocean Spray
"M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term." —Dan Friedrich
VP of Customer Development at Nestlé Waters
"M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future." —Lora Cecere, AMR Research
“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management
"Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required." —Hans Van Delden
VP Consumer & Media Practice, Booz & Company
"We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe." —Stan Sthanunathan
VP Marketing Strategy and Insights, The Coca-Cola Company

M-Factor

Marketing Mix Modeling 101

Podcast:

Marketing in Tough Times

White Paper:

Era of Analytical Marketing

Marketing Mix Modeling 101

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