An interview with Phil Delurgio, Founder and CTO of M-Factor. Hear Phil discuss how consumer goods companies can create an optimized trade plan to maximize volume and revenue, especially in the current economic times when sales and marketing budgets are tight and consumers are spending less in stores. He reviews how our customers are using T4 to create the most effective trade spending plan across channels and to allocate funds across products to maximize sales volume. Total running time: 6 minutes and 26 seconds. Listen Now