Finally a solution to help consumer marketers
make their best investments every day.


SELECTED CLIENTS



“We use M-Factor’s state-of the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe. ”

- Stan Sthanunathan,
VP Marketing Strategy and Insights, The Coca-Cola Company

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“M-Factor’s M3 allows us to make better business decisions. We have been able to interpret and adjust to market activities as they happen.”

- Luis Rubi, Senior Consumer Insights Manager, General Mills

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What does M-Factor do?

M-Factor provides marketing investment management solutions that keep analysis up to date and reveal choices with the best bottom-line results.  Components include:

  • Specialized reports that explain results as they occur
  • Scenario builder that predicts P&L impact from plan changes at any product and market level
  • Optimization engine that runs thousands of simulations within business constraints to maximize desired outcomes

Together, these elements empower business users to deliver marketing plans with superior ROI.

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Can M3 help me?

Do you really know which marketing investments are worth it?

Can you quickly forecast the impact of various marketing plan options?

M-Factor's unique software service, M3, can help you answer these questions affirmatively and add millions of dollars in operating profit with the same marketing budget.

If your sales and marketing organizations spend more than $10MM a year and you can’t afford to live by the old adage of not knowing which half you are wasting, then M3 can help.

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"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods."

- Philip Kotler,
S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management