USi Update
Software-as-a service (SaaS) delivery allows M-Factor to better serve
customers by focusing on software development and service capabilities
rather than IT operations. Accelerated delivery of value to business
users and improved security are clear benefits of the hosted solution.
More
DemandGen Report
Marketing Mix Modeling Moves Into Board Room – Mix modeling is
hardly a new practice, but as industry leaders have started to talk
publicly about the positive results generated from the practice, it is
quickly becoming a must-have for most major organizations.
More
Research Business Report
M3 Revolutionizes Marketing Planning – "M-Factor's M3 application
may soon render traditional marketing planning obsolete worldwide."
More
Consumer Goods Technology
Companies on the Move – Keep an eye on these leading-edge IT innovators in 2006.
More
M-Factor Establishes Marketing Science
Council
M-Factor announced the establishment of a Marketing Science Council with
founding members Vithala Rao, Peter Rossi, and Bart Bronnenberg. This
esteemed group of academic leaders in the fields of marketing science,
econometrics and statistical analysis will directly support M-Factor and
their clients.
More
Heinz UK Selects M-Factor to Optimize
Marketing Investments
M-Factor announced that the UK Affiliate of the HJ Heinz Company
recently selected M-Factor’s M3 for management of marketing and trade
spending across strategic categories. M-Factor will also be providing
the consumer demand models that serve as the analytical foundation for
the solution.
More
|
