Press Releases

M-Factor Launches 4th Generation Solution Suite and Platform   October 2008
M-Factor, Inc. announces the availability of its fourth generation Dynamic Profit and Revenue Optimization suite and platform. M-Factor 4 is the first integrated solution suite that supports the full range of marketing investment decisions including consumer marketing, trade spend, and portfolio level pricing. The suite is underpinned by the DPRO 4 Platform, an enterprise-class data management, modeling, analytics, and optimization technology backbone.  More

M-Factor Awarded Patent for Demand Model Updates   September 2008
M-Factor, Inc., has been awarded a patent on tools and methods it developed to update models that forecast consumer demand. Dirk Beyer, M-Factor’s Chief Scientist, and a co-author of the patent said, "The patent permits M-Factor to efficiently and accurately update and modify existing demand models as the marketing environment changes. This enables us to maintain demand models of the highest quality with a turnaround time never seen before."  More

Bruce Pagliuca Joined Management Team   August 2008
Bruce Pagliuca recently joined M-Factor as the Senior Vice President of Operations. Mr. Pagliuca held several executive management positions at Fortent, a leading solutions provider of analytical software solutions for financial institutions, and at ProfitLogic, Inc., which provides profit optimization software for retailers and was aquired by Oracle in 2005.  More

Lawrence Whittle Named as CEO   July 2008
Lawrence Whittle has been appointed as M-Factor's new Chief Executive Officer. Founder and acting CEO, Phil Delurgio, has become the company’s Chief Technology Officer.  Mr. Whittle formerly held executive management positions at Nomis Solutions, the leader in pricing optimization software for banking and finance, and ProfitLogic, Inc.  More

Articles

USi Update   June 2007
Software as a service (SaaS) delivery allows M-Factor to better serve customers by focusing on software development and service capabilities rather than IT operations. Accelerated delivery of value to business users and improved security are clear benefits of the hosted solution. More

DemandGen Report   May 2007
Marketing Mix Modeling Moves Into Board Room – Mix modeling is hardly a new practice, but as industry leaders have started to talk publicly about the positive results generated from the practice, it is quickly becoming a must-have for most major organizations. More

Research Business Report   March 2006
M3 Revolutionizes Marketing Planning – "M-Factor's M3 application may soon render traditional marketing planning obsolete worldwide." More

Consumer Goods Technology   January 2006
Companies on the Move – Keep an eye on these leading-edge IT innovators in 2006. More