Press Releases
M-Factor Awarded Patent • July 2010
M-Factor has been awarded a patent for the core technology underlying their Predictive Analytics Platform from the US Patent and Trademark Office. The patent covers the M-Factor PrOLAP® Predictive Analytics Server which is a uniquely scalable and adaptable scenario analysis system. This system, allows businesses to use data generated by mathematical models side by side with historical data from a variety of sources to report on the past, present and future in a seamless manner. It allows companies to do sophisticated post-event analysis, what-if analysis and war-gaming at a level of breadth and depth not available before.
The Dannon Company Selects M-Factor Software • March 2010
The Dannon Company has selected M-Factor’s software to advance their sales planning and forecasting process. M-Factor allows companies to allocate their trade promotion budgets efficiently across key accounts, establish account plans, reconcile the plans and integrate the insights with TPM systems. M-Factor’s ability to incorporate multiple data sources – including 3rd party syndicated data, POS data, shipment data, and competitive data – enables its powerful analytics platform to provide the comprehensive insights required to drive decisions to grow The Dannon Company’s business from senior management down to field execution.
M-Factor Receives CGT Magazine’s 2010 Readers’ Choice Award • February 2010
M-Factor has received a 2010 Readers’ Choice Award from Consumer Goods Technology Magazine (CGT). CGT asked its subscribers to identify their most valued and used solution and service providers across multiple categories. Executives from more than 165 consumer goods companies were asked to identify the solution provider they currently use within each category and rate their customer experience. The rating is based on the readers' experience implementing and using the software and the value the solution brought to their business.
M-Factor Announces International Expansion • November 2009
M-Factor announces further expansion into the European region with the appointment of Michael Patterson as Vice President of European Operations. This announcement underlines M-Factor’s international expansion strategy to meet the growing demand from across the globe for solutions to predict, understand, and optimize marketing plans and trade promotions.
Ocean Spray Signs Multi-Year Agreement for M-Factor’s SaaS Offering • August 2009
M-Factor today announced that Ocean Spray has signed a multi-year agreement for the M-Factor Software-as-a-Service platform. “M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future.” said Larry Martin, VP Marketing at Ocean Spray.
Leading Analyst Firm Names M-Factor a “Cool Technology” • August 2009
M-Factor has been showcased in the July 2009 AMR Research Report, “Cool Technologies for Improving Consumer Products Value Networks.” According to the report, “We’ve been impressed with M-Factor’s approach to marketing optimization through its predictive analytics software to solve marketing investment decisions, trade spend effectiveness, and portfolio pricing optimization.”
M-Factor and Vanguard Strategy Announce Partnership • August 2009
M-Factor today announced that it will partner with Vanguard Strategy. Vanguard Strategy, headquartered in London, England is widely recognized as a leading brand strategy consulting firm with a rigorous data-driven approach to understanding and answering the most complex questions that brands face. The partnership will provide improved performance of trade and marketing investments with actionable insights based on M-Factor’s software solutions.
Nestlé Waters Selects M-Factor’s Software • July 2009
M-Factor today announced another new customer. Nestlé Waters will leverage M-Factor’s software to provide actionable insights to allow them to optimize their trade spend across North America.
M-Factor and Wipro Technologies Announce Global Partnership • June 2009
M-Factor today announced that it has forged an alliance with Wipro Technologies to offer analytics solutions and services for retail, consumer packaged goods (CPG), quick service restaurants (QSR) and manufacturing clients across the globe. The partnership will offer quick-to-deploy marketing and trade analytics solutions that will enable clients to use forward looking, predictive analytical insights on their marketing and trade investment strategy.
M-Factor and Customer Marketing Group Inc Announce Partnership • June 2009
M-Factor today announced that it will partner with Customer Marketing Group Inc to provide enhanced service delivery options for the North American market. CMG is a laser focused consulting services firm providing analytically powered consulting services empowering their clients with the ability to “out think” and “out execute” their competition.
Industry Articles
Ocean Spray Adopts a Successful Insight-Based Marketing Methodology • January 2010
Consumer Goods Technology (CGT) highlighted one of our customers, Ocean Spray, in the best practices section of their issue focused on Sales & Marketing. The case study highlights how predictive analytics now allows Ocean Spray to track what performs well and what does not; run scenarios to help evaluate future media approaches; and leverage insights to help evaluate the marketing mix for new products. Read full article.
M-Factor Provides Analytics and Planning for Trade Spending & Pricing Optimization • August 2009
I have recently over the last three months had a chance to review M-Factor, an applications vendor that has served the CPG industry for many years and in the last couple has advanced their application to be easily procured in a software as a service (SaaS) manner where it can be accessed in an on-demand manner where CPG organizations do not have to worry about installing and configuring it within their IT organizations. Read full blog post.
Measuring Your Way to Market Insight • March 2009
As marketers move to a more varied, shifting mix of advertising and promotion, they are coming face to face with the lack of insight they have historically had about which media choices work well, why customers buy, and what returns will be generated by their spending. This article considers solutions to the challenge and calls out M-Factor as one company that’s helping. Read full article
Trade Promotion Predictive Modeling and Optimization • December 2008
Dale Hagemeyer, Research VP, Gartner Industry Advisory Services, explains seven reasons why trade promotion predictive modeling and optimization are worth a serious look. Read full article
The Four Pillars of Profit-Driven Marketing • December 2008
How to Maximize Creativity, Accountability, and ROI — This book by two marketing strategy experts at Booz & Company, Leslie H. Moeller and Edward C. Landry, offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Read full desciption
Innovation in Consumer Products • November 2008
Accenture and AMR Research review how reaching the right balance of efficient production, product differentiation and profitability is part art and part science—with a growing emphasis on the science. Read full article
Tough Times, Competition Call for TPM Metrics • October 2008
Companies use of an average of 7.6 full-time employees to manage $100M in trade spend with an annual overspend of 3.9%. Only with better ROI can companies begin to improve market share, traffic and loyalty. Read full article
Growth Champions • July 2006
In an era of unlimited opportunities but constrained resources, the only marketing metric that matters is growth. Driving growth means stretching the traditional boundaries of the marketing function to encompass activities many companies don’t even think of as marketing — yet. Read full article
M3 Revolutionizes Marketing Planning • March 2006
“M-Factor’s M3 application may soon render traditional marketing planning obsolete worldwide.” Download full article
Companies on the Move • January 2006
Keep an eye on these leading-edge IT innovators in 2006. Read full article