M-Factor has received a 2010 Readers’ Choice Award from Consumer Goods Technology Magazine (CGT). CGT asked its subscribers to identify their most valued and used solution and service providers across multiple categories.  Executives from more than 165 consumer goods companies were asked to identify the solution provider they currently use within each category and rate their customer experience. The rating is based on the readers' experience implementing and using the software and the value the solution brought to their business.

M-Factor announces further expansion into the European region with the appointment of Michael Patterson as Vice President of European Operations.  This announcement underlines M-Factor’s international expansion strategy to meet the growing demand from across the globe for solutions to predict, understand, and optimize marketing plans and trade promotions.

M-Factor today announced that Ocean Spray has signed a multi-year agreement for the M-Factor Software-as-a-Service platform. “M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future.” said Larry Martin, VP Marketing at Ocean Spray.

M-Factor has been showcased in the July 2009 AMR Research Report, “Cool Technologies for Improving Consumer Products Value Networks.” According to the report, “We’ve been impressed with M-Factor’s approach to marketing optimization through its predictive analytics software to solve marketing investment decisions, trade spend effectiveness, and portfolio pricing optimization.”

M-Factor today announced that it will partner with Vanguard Strategy.  Vanguard Strategy, headquartered in London, England is widely recognized as a leading brand strategy consulting firm with a rigorous data-driven approach to understanding and answering the most complex questions that brands face.  The partnership will provide improved performance of trade and marketing investments with actionable insights based on M-Factor’s software solutions.

M-Factor today announced another new customer. Nestlé Waters will leverage M-Factor’s software to provide actionable insights to allow them to optimize their trade spend across North America.

M-Factor today announced that it has forged an alliance with Wipro Technologies to offer analytics solutions and services for retail, consumer packaged goods (CPG), quick service restaurants (QSR) and manufacturing clients across the globe.  The partnership will offer quick-to-deploy marketing and trade analytics solutions that will enable clients to use forward looking, predictive analytical insights on their marketing and trade investment strategy.

M-Factor today announced that it will partner with Customer Marketing Group Inc to provide enhanced service delivery options for the North American market.  CMG is a laser focused consulting services firm providing analytically powered consulting services empowering their clients with the ability to “out think” and “out execute” their competition.

M-Factor today announced that it has certified Brandscapes Worldwide as a participant of the “M-power” partner program.  Brandscapes, headquartered in Mumbai, India is a fast growing marketing consulting firm specializing in data analytics, data mining, insight and brand strategy consulting service in consumer packaged goods, consumer services and retail sectors.

M-Factor has been included in the list of "Cool Vendors" in the Cool Vendors in Consumer Goods, 2009 report by Gartner, Inc.  According to Gartner, "CG companies have never faced a greater need for better tools to understand the impact of advertising and promotion and to run scenarios in the face of economy-driven shifts in the marketplace."