Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing
SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, a leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced it has been included as one of four “Cool Vendors” in the Cool Vendors in Consumer Goods, 2009 report by Gartner, Inc.
According to the Gartner report, “CG companies have never faced a greater need for better tools to understand the impact of advertising and promotion and to run scenarios in the face of economy-driven shifts in the marketplace. Vendors providing solutions that help address marketing mix management can put a platform in place for further capabilities in this area.”
“We consider our inclusion in the Cool Vendors report by Gartner confirmation of our mission to optimize trade promotion spending and marketing investments for maximum return,” said Lawrence Whittle, CEO of M-Factor. “We are energized by the successful business decisions we have helped support within our customer base. All indications are that today’s harsh economic climate will only accelerate the reliance on advanced analytics and predictive technologies to manage complex resource allocation challenges within sales and marketing teams.”
About Gartner’s Cool Vendors Selection Process
Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.