SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software, today announced the establishment of a partner program called “M-power” designed to deliver an ecosystem that helps leading CPG and Quick Service Restaurant organizations achieve better top and bottom line results.
Today’s dynamic market environment has dramatically accelerated the business cycle. Globalization, industry consolidation, commodity price changes and mounting competitive pressure are a few of the factors driving the permanent shift away from sequential business thinking to a more real-time and dynamic system. One of the greatest areas of change is in the way that companies plan, allocate and assess their trade and marketing investment decisions. Lawrence Whittle, CEO of M-Factor, commented, “The complexity of these issues requires collaboration and expertise across disciplines, which is most quickly achieved by linking core competencies of best-in-class vendors. M-Factor is proud to offer its platform and related solutions alongside some of the most respected data providers, systems integrators, advisory service providers and software companies in the world.”
M-Factor’s partner ecosystem offers a comprehensive and consistent industry approach to enable customers and partners to rapidly adopt innovative techniques and dramatically enhance ROI. The following partner categories have been established:
1. Independent Software Vendor Partners - Organizations that offer software applications which benefit from exchange of data and decision insight from M-Factor’s software-as-a-service suite.
2. Platform Partners - Organizations that offer technology platforms and/or technology components as part of the M-Factor software-as-a-service suite.
3. Systems Integration Partners - SIs in our partner network provide business consulting, integration, and implementation services for M-Factor based solutions. M-Factor’s SI partners-both the larger consulting companies as well as smaller, specialized firms-bring business process capabilities, industry experience, and solution and market expertise that can help you enhance capabilities and rapidly achieve return on investment.
4. Resell and Distribution Partners - Organizations that are able to provide the M-Factor software-as-a-service platform either directly or as an embedded set of capabilities within their own solutions.
5. Consulting and Advisory Service Partners - Organizations who offer business consulting, modeling services or other industry specific advice to enhance the value of the M-Factor software-as-a-service platform.
6. Data Partners - Organizations who have data assets that are used as feeds into the M-Factor software-as-a-service platform.
7. Media, Advertising and Marketing Services Partners - Organizations looking to offer a software platform based method to deliver their marketing ROI insight.