AMR Research Includes M-Factor in Showcase of Cool Technologies for the Consumer Products Industry
SAN MATEO, Calif. – August 12, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced it has been showcased in the July 2009 AMR Research Report, “Cool Technologies for Improving Consumer Products Value Networks.”
According to the AMR Research report, “We’ve been impressed with M-Factor’s approach to marketing optimization through its predictive analytics software to solve marketing investment decisions, trade spend effectiveness, and portfolio pricing optimization. In an age where pricing management between national brands and private brands has grown in importance, pricing is the next marketing lever that needs to be fully leveraged.”
“This recognition underscores that it is more important than ever for consumer products companies to have real time visibility into the complexities driving consumer demand as well as have the ability to adjust consumer and trade marketing investments to maximize sales, profit and market share,” said Lawrence Whittle, CEO at M-Factor.
About AMR Research’s Selection Process
Every year AMR Research shares insights on what they believe are cool technologies for the consumer products industry. To meet the definition of “cool,” the following criteria must be met:
- The technology must serve a defined industry need that’s relevant to the market.
- It’s differentiated.
- It’s mature enough to be supported by industry-specific references.