Providing improved performance of trade and marketing investments
with actionable insights based on M-Factor’s software solutions
SAN MATEO, Calif. – August 3, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management for the consumer products sector, today announced that it will partner with Vanguard Strategy.
Vanguard Strategy, headquartered in London, England is widely recognized as a leading brand strategy consulting firm with a rigorous data-driven approach to understanding and answering the most complex questions that brands face.
“We are excited to announce Vanguard Strategy as a partner. The combination of their strong presence in the UK and across Europe along with their reputation for consistently pushing the boundaries of conventional wisdom to deliver unparalleled results for their customers makes Vanguard Strategy the ideal partner,” said Lawrence Whittle, CEO at M-Factor. “M-Factor software along with Vanguard Strategy’s proven and unique methodology will unearth the strategic insights for companies to build and sustain competitive advantage. The joint approach will provide actionable insights on where and how to make trade and marketing investments across a portfolio of products, geographies, and time”.
“With increasing pressure on marketing to drive growth, companies need to better quantify and understand the true return on their marketing investments. Vanguard Strategy’s approach with M-Factor software will provide new options to help marketers make better decisions,” said Lars Finskud, Director and founder of Vanguard Strategy. “The partnership will enable clients to be forward looking and make the strategic adjustments to their marketing to stay ahead of the competition”.
About Vanguard Strategy
Vanguard Strategy is a specialist brand and marketing strategy consulting firm. Vanguard’s fact-based ‘Competing for Choice’ approach enables its clients, typically considered to be at the leading-edge of marketing practices, to push their performance to the next level. Vanguard integrates three areas of expertise: strategy, advanced intelligence and system dynamics to assist clients with growth strategy. Clients include leading global Consumer, Pharmaceutical and Financial services companies. Please visit www.vanguardstrategy.com for more information.