Appoints Michael Patterson Vice President of European Operations

SAN MATEO, Calif. USA and LONDON, United Kingdom – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced further expansion into the European region with the appointment of Michael Patterson as Vice President of European Operations.  This announcement underlines M-Factor’s international expansion strategy to meet the growing demand from across the globe for solutions to predict, understand, and optimize marketing plans and trade promotions.

“We are delighted to officially announce the appointment of our first senior executive in Europe.  The European market is a very important component of M-Factor’s overall strategy.  We have been working with several customers across Europe and it is clear that our platform is ideally suited to the diverse nature of international markets. Our customers are able to manage local market dimensions within a consistent and scalable framework” said Lawrence Whittle, CEO at M-Factor.  “Michael’s wealth of experience in sales, business development, and operations makes him the ideal addition to the M-Factor team to build on the success that our multinational customers are already experiencing.”

Michael Patterson is extensively experienced in selling and delivering complex analytical and optimization solutions to many of the world’s top Fortune 1000 organizations.  Michael joins M-Factor from Oracle where he was a key Director for the European region in Oracle’s Global Retail Business Unit.    Prior to Oracle, Mr. Patterson had several software solution delivery roles in Europe including sales, marketing and business development at ProfitLogic, Siebel Systems, and Chordiant/Prime Response.  Prior to entering the software market Michael had been fast-tracked through worldwide and regional commercial marketing, merchandising and sales management roles at one of the top retailers in Europe, Marks and Spencer plc.