To provide enhanced service delivery options for the North American market
SAN MATEO, Calif.- June 9, 2009 - M-Factor, Inc, the premier provider of predictive analytics solutions for marketing and trade investment management for the consumer goods and quick serve restaurant sectors, today announced that it will partner with Customer Marketing Group Inc of Houston , Texas USA.
CMG is a laser focused consulting services firm providing analytically powered consulting services empowering their clients with the ability to “out think” and “out execute” their competition.
“As our business has expanded we have been seeking new partnerships with companies that can work with the M-Factor platform to leverage advisory and technical consulting skills to deliver a faster time to value and broader solution to our customers. Both companies have a belief that “fact based” decision making can be the new competitive weapon in today’s’ every more challenging market place. Our partnership with CMG will enable our customers to have a greater and broader choice of implementation options. We have observed the proven success that CMG has achieved in this highly specialized field and their customer references are truly outstanding. This partnership will enable more Consumer Goods and QSR companies to take advantage of and fully exploit the potential of the M-Factor platform to better plan, optimize and execute their own trade and marketing investment decisions,” said Lawrence Whittle CEO of M-Factor.
“We are delighted to be partnering with M-Factor. M-Factor’s market success driven by their advanced predictive analytics platform is very complimentary to our own services and we look forward to delivering compelling and sustainable value to our joint customers” said Stew Bishop President of CMG Inc.
About Customer Marketing Group, Inc
CMG offers analytical business consulting services to leading manufacturers and retailers. With a full range of marketing mix, product assortment, sales effectiveness, trade spending optimization and pricing strategy expertise, CMG helps its clients sort through abundant and complex data to plan, execute, evaluate and learn from its marketing and trade plans so they have their best chance of achieving their financial objectives. CMG’s diverse past and current client base includes CPG manufacturers like Del Monte Foods and the Wm. Wrigley Jr. Company, retailers Kroger and CVS/pharmacy, service providers like Aramark Food Service and AT&T Broadband, and Quick Service Restaurant Chain McDonald’s. For more information, please visit www.cmgconsulting.net