To provide business analytics solutions that will help customers maximize the return on their
consumer and trade marketing investments
SAN MATEO, Calif. and Bangalore (India)- June 9, 2009 - M-Factor, Inc, the premier provider of predictive analytics solutions for marketing and trade investment management, has forged an alliance with Wipro Technologies, the global IT services business of Wipro Limited (NYSE: WIT). The partnership will offer analytics solutions and services for retail, consumer packaged goods (CPG), quick service restaurants (QSR) and manufacturing clients across the globe.
The Wipro and M-Factor partnership will offer quick-to-deploy marketing and trade analytics solutions that will enable clients to use forward looking, predictive analytical insights on their marketing and trade investment strategy. The power of an easy to use, scalable, SaaS analytic solution from M-Factor coupled with Wipro’s deep CPG analytical skills, global delivery model and ability to scale for global markets provides a unique value proposition and cost effective solution to clients.
CPG companies spend from 11% to 20% of revenue on marketing and trade promotions making it their second largest cost; next only to the cost of goods sold. Most companies are not currently able to show a positive return on this massive investment. A conservative estimate by M-Factor and Wipro, of the potential benefits of an optimized marketing plan and trade promotion strategy relative to a non-optimized plan, are operating margin improvement in the range of 10%-15% and revenue improvement in the range of 3%-5%. This can result into a ROI of well over 150% for a mid-sized CPG company.
Booz & Company and the Association of National Advertisers (ANA) carried out a study that revealed that 90% of marketing and non-marketing executives believe marketing is challenged to measure the ‘effectiveness’ of marketing investments.1 This has become even more important in the present economic downturn where enterprises are expected to ‘save more’ and ‘do more with less’. Predictive analytical insights help enterprises with this endeavor of optimizing their marketing and trade spends. According to an IDC study, projects with predictive analytics yield a higher ROI of 145% compared with other analytic projects which yield a median ROI of 89%. 2
“Availability of consumer and market data in highly volatile economic conditions has sparked a huge demand for a flexible and scalable software platform approach for providing analytical insights. Our partnership with M-Factor enables us to provide our joint customers with a powerful SaaS based analytic solution that allows them to improve their revenues in a cost effective manner”, said Srini Pallia, Vice President and Global Head, Business Technology Services, Wipro Technologies.
“We are delighted to have Wipro as part of our “M-power” partner program. An increasing number of our customers and prospects are looking to deploy the M-Factor platform on a global basis in a swift, consistent and highly scalable manner. The domain expertise and analytics depth at Wipro, fast deployment and broad experience of managing global deployment programs makes Wipro an ideal partner for us. The M-Factor philosophy of delivering quick and sustainable value fits well with the Wipro methodology and they have proven to provide the optimal balance of speed, quality and value,” said Lawrence Whittle, CEO of M-Factor.
The alliance has already seen opportunities for this solution in North America and has also observed growth potentials in the emerging markets of Latin America, Asia Pacific and Western Europe.
About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development, and maintenance services to corporations globally.
In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.
Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro’s ADS’ are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.
For more information, please visit
www.wipro.com
www.wiprocorporate.com
1.http://www.booz.com/global/home/what_we_think/books/four_pillars/four_pillars_excerpt
2. IDC, Predictive Analytics and ROI: Lessons from IDC’s Financial Impact Study, 2003. September 2003