SAN MATEO, Calif. – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced that it has received a 2010 Readers’ Choice Award from Consumer Goods Technology Magazine (CGT). This award is based upon the readers of CGT being asked to recognize the solution and service providers that empower their businesses.
“CGT congratulates M-Factor for emerging as a company who provides a unique solution for the consumer good industry,” said Kara Romanow, Executive Editor, Consumer Goods Technology. “Given the amount of money that consumer products companies spend on trade promotions they have no choice but to evaluate how to make these investments more effective. We applaud the success that M-Factor has experienced with their customers over the past 18 months and for being recognized by CGT readers in the Readers’ Choice Survey.”
M-Factor allows companies to create forward looking plans to ensure that they invest their money in the most effective trade promotions, allowing them to optimize profit and revenue across their entire portfolio of brands, customers, and geographies. Leveraging M-Factor’s software companies can establish more effective headquarter and account level trade promotion allocation strategies based on predicted business results.
“Providing tangible business value to our customers is our single highest priority so we are very proud to receive a CGT Readers’ Choice award based on input from our customers,” said Lawrence Whittle, CEO at M-Factor. “Leading industry analysts report that 74% of planned spending on trade is based on views of historic spending. With Consumer Products companies facing a variety of issues that profoundly impact their trade and pricing activities, executives must be able to respond to these issues - and history is not a sufficient predictor of the future.”
About the CGT Readers’ Choice Awards Process
For the tenth consecutive year, CGT asked its subscribers to identify their most valued and used solution and service providers across multiple categories. Executives from more than 165 consumer goods companies were asked to identify the solution provider they currently use within each category and rate their customer experience. The rating is based on the readers’ experience implementing and using the software and the value the solution brought to their business.