To provide actionable insights to improve the effectiveness of their trade investments
SAN MATEO, Calif. – July 22, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management for the consumer products sector, today announced another new customer. Nestlé Waters will leverage M-Factor’s software to provide actionable insights to allow them to optimize their trade spend across North America.
“Fluctuating commodity prices impacting the cost of packaging, the impact of private label and the economic climate in general have made it more important than ever that we regularly assess our overall trade strategies,” said Dan Friedrich, VP of Customer Development at Nestlé Waters. “We need a strategic corporate level view across our brands and SKUs and need these insights to be available quickly to respond to market dynamics. M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term.”
“We are thrilled to have Nestlé Waters join our growing list of customers who have chosen M-Factor software to provide continuous insights that they can act upon in real-time,” said Lawrence Whittle, CEO at M-Factor. “We will work with Nestlé Waters to establish trade investment strategies to achieve the optimal balance of improved volume and margin and in the short time frame that they desire.”
About Nestlé Waters North America
Nestlé Waters North America Inc., based in Greenwich, Connecticut, is a corporate affiliate of Nestlé S.A., of Switzerland. Central to the leadership of Nestlé Waters North America Inc. is its 33-year history and single-focus on producing bottled water products. The company’s dedication to product quality, manufacturing expertise, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestlé Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit http://www.nestle-watersna.com/index.