SAN MATEO, Calif. – August 19, 2009 – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced that Ocean Spray has signed a multi-year agreement for the M-Factor Software-as-a-Service platform.

“Ocean Spray has been leveraging M-Factor software to evaluate how their marketing investments are performing and to determine the optimal allocation of future marketing investments.  They have established a successful insight based methodology and we are very excited to continue working with them to help grow their overall business,” said Lawrence Whittle, CEO at M-Factor.

“M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future.” said Larry Martin, VP Marketing at Ocean Spray.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981.