To Support Sales Planning and Forecasting Activities
SAN MATEO, Calif. – M-Factor, Inc, the premier provider of predictive analytics software for marketing and trade investment management, today announced another new customer. The Dannon Company has selected M-Factor’s software to advance their sales planning and forecasting process.
M-Factor allows companies to allocate their trade promotion budgets efficiently across key accounts, establish account plans, reconcile the plans and integrate the insights with TPM (Trade Promotion Management) systems. Companies can establish baselines, incorporate lift drivers, leverage “what-if” scenario simulation, and provide customer forecasts. M-Factor’s ability to incorporate multiple data sources – including 3rd party syndicated data, POS data, shipment data, and competitive data – enables its powerful analytics platform to provide the comprehensive insights required to drive decisions to grow The Dannon Company’s business from senior management down to field execution.
“We are delighted that Dannon has chosen M-Factor as they transition to a more agile and data-driven integrated trade promotions process,” said Lawrence Whittle, CEO at M-Factor. “The continued ongoing complexity of today’s market dynamics requires that companies have improved insights to be able to make the best decisions. M-Factor is committed to enable Dannon to make timely decisions and forward looking plans to achieve their corporate goals.”
About The Dannon Company, Inc.
The Dannon Company is America’s founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world’s leading producers of packaged foods and beverages. Danone’s mission is to bring health through tasty, nutritious and affordable food and beverage products to as many people as possible. Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.
With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and healthy living. Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world’s largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company’s support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.