Does Annual Marketing Planning Still Make Sense?

In widely reported comments to analysts, General Mills Chief Executive Steve Sanger said that the company planned to dramatically boost advertising spending in the second half of its fiscal year. With this type of change required, how useful was the original annual marketing plan? How can General Mills be confident its new plan will remain appropriate through the balance of the fiscal year?

Please complete the following information and we will email the white paper promptly.

M-Factor respects your privacy and will not share your email or other submitted information with any third-party company for marketing purposes. For more information, please refer to our privacy policy.