M-Factor helps marketers make better investment decisions to significantly increase marketing ROI.  Our software service, M3, offers the power to transform the marketing planning process from heavy annual drudgery to light continuous optimization.  Built on a foundation that leverages current data, M3 illuminates opportunities and clarifies strategic direction faster and easier than ever before.  It’s a truly unique solution based on world-class technology that finally solves this age-old problem.

M3 is a comprehensive planning and tracking application that empowers marketers to:

• Identify the marketing levers that drove sales on any product or set of products, on any geography or set of geographies, in any historic time period
• Predict the volume and P&L impact of shifting these marketing levers in multiple forward-looking scenarios
• Optimize the marketing plan automatically across thousands of simulations to deliver the highest marketing ROI while considering important factors such as brand equity
• React to changing market conditions, including competitive response, by continually updating this optimal marketing plan

M-Factor’s extremely experienced professional services team makes the M3 solution come alive in a matter of weeks through an initial setup and configuration.  Additional available services include periodic data updates, demand model development, mix model updates, on and offsite training, best practices consulting, and expert analysis which collectively ensure the system will deliver outstanding business value.  M-Factor’s partner network also plays an important role in helping us deliver maximum benefits by allowing our customers to work with firms with which they have long-standing relationships or to select especially skilled new partners.