More Sales. Higher Profits.

Podcast:

Marketing in Tough Times

Lawrence Whittle discusses how to get huge value without increasing spending

White Paper:

Era of Analytical Marketing

Recent advances provide new opportunities for marketers to dramatically improve results

Sharper Solutions

Predictive Analysis and Planning Is Critical
Feeling the pressure to get the most from your marketing and trade investments? You need more than the what, when and where of typical sales reports. You need the why and the how and you need it now!

What happened, why, what will happen, and how can we improve the future?

Predictive Planning Solutions
M-Factor solves this using an enterprise-class predictive analytics platform. Our solutions include:

M4 Marketing Investment Management - Track and optimize marketing and in-store promotional investments on a continual basis.
T4 Trade Spending Effectiveness - Reallocate trade spend to beat financial targets.
P4 Portfolio Pricing Optimization - Price strategically across regions, channels, and products in a changing world.

For more information, download the solutions overview today.

" M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future." —Larry Martin
VP Marketing at Ocean Spray
"M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term." —Dan Friedrich
VP of Customer Development at Nestlé Waters
"M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future." —Lora Cecere, AMR Research
“When the Going Gets Tough, the Tough Must Get Going,” March 09, 2009
"M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods." —Philip Kotler
Kellogg School of Management
"Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required." —Hans Van Delden
VP Consumer & Media Practice, Booz & Company
"We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe." —Stan Sthanunathan
VP Marketing Strategy and Insights, The Coca-Cola Company

M-Factor