Portfolio Pricing Optimization
P4 helps marketing executives and brand managers accomplish these critical functions:
- Understand the elasticity of each promoted product by channel and over time
- Understand the impact of competitors’ moves
- Optimize pricing strategy by product, brand, and location
P4 incorporates elements such as store locations, competition in the local market, portfolio mix, and seasonality into its pricing model to create an optimal pricing strategy across groups of stores, channels, products, and brands.
Highlights of P4 include:
- Side-by-side financial comparisons of multiple pricing plans for quick and easy selection of the best ones. Each plan may be created at any level of product or market granularity and managed from the bottom up or top down.
- Impact of a competitor’s price moves on a brand’s profitability and share.
- An automatic optimizer that develops and evaluates thousands of potential scenarios to recommend optimal pricing for a brand or product based on specified criteria.
- Dashboards and reports that deliver perspective on impact of pricing on sales and volume. Report types include:
- Price elasticity plots
- Scenario P&L comparison reports
For more information, download the P4 solution overview today.