Trade Spending Effectiveness
T4 helps sales executives and trade-focused brand managers accomplish three critical functions:
- Identify drivers of own brands and competitors’ volumes
- Create reliable monthly forecasts automatically
- Reallocate trade spend to meet financial goals
T4 will help you create the most effective trade spending distribution across brands and identify an optimal allocation of trade dollars between accounts. With T4, you can also balance pricing and display program options to maximize sales lift.
Highlights of T4 include:
- Quick simulation of potential trade plans with any price, merchandising, and distribution assumptions for your brands, your competitors’ brands, and for the category.
- Powerful model-based analytics that go beyond “What happened?” to “Why did it happen?” Understand opportunities for improvement by comparing actual results to the plan, the prior period or last year, identifying the impact of each business driver.
- An automatic optimizer that develops and evaluates thousands of potential trade scenarios within appropriate business constraints, such as maximum trade budget or allowable discounts.
- Automatically generated forecasts that reliably predict volume for you, your competitors and the category, and finally reveal whether or not you will make your numbers.
For more information, download the T4 solution overview today.