SELECTED CLIENTS

“We use M-Factor’s state-of the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe. ” - Stan Sthanunathan, VP Marketing Strategy and Insights, The Coca-Cola Company

In today's world, every organization is focused on improving business results, and the traditional approaches to improving the return on marketing and trade spend haven't delivered. As the examples below illustrate, success can come in many forms, but in every case, M-Factor is proud to have played a role in helping our customers recognize real business improvements. 

• In an initiative driven by the president of a major consumer goods enterprise, over $50 million in operating income improvement was identified in opportunities to reallocate consumer marketing spending across the client’s operating divisions.
   
• As a result of working with M-Factor and more broadly and consistently applying analytical planning techniques, one global client has documented an 8% gain in profit as a percentage of marketing expense. 
   
• The manufacturer of a petroleum based product line facing a third price advance in a single year (and the associated negative retail implications) relied on M-Factor's optimizer to run over 35,000 scenarios to find one that increased operating income by 40% relative to the original plan. The solution redistributed the increase across different products' base and promotional prices in a previously unconsidered approach.
   
• One of our customers invested 7 months to analyze their data on 10 different spend scenarios that resulted in only 20% compliance on a national trade plan. With M-Factor, they had 119 scenarios available in 3 days, shifted their entire organization from data gathering/preparation to analysis/action, resulting in only 2 weeks of work with over $7 million profit improvement.
   
• In an environment with hundreds of ad campaigns across dozens of brands, M-Factor helped one client identify that a new campaign with break-through creative was performing at twice the ROI of the previous top ad, just one month after launch, a feat that is only possible with updated demand models. Investment was reallocated from the tired campaign to the new campaign in less than two months.
   
• A global customer focused on optimizing their retail pricing strategy in just one small country and earned an additional $5 million in profits over and above the projections from the initial plan.
   
• A major consumer goods firm with stretched brand resources realized a sixteen-fold increase in productivity as measured by the quantity of monthly analyses conducted across hundreds of products and markets with the same amount of effort, freeing time to focus on innovation and execution.

It is also important to realize that these examples of specific business improvements do not fully capture less tangible benefits such as the environmental shift toward more fact-based decision making or delivery of credible recommendations to senior managers.