M-Factor has helped us to better understand what we’re doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future.
Tag Archives: Featured Quote
Dan Friedrich, VP of Customer Development at Nestlé Waters
August 7, 2009 – 9:55 am
M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term.
Lora Cecere - M-Factor - wave of the future
March 12, 2009 – 4:46 pm
M-Factor also offers a new market-mix decision-support tool that uses a software-as-a-service deployment—a new type of vendor signaling the wave of the future.
Endorsement from Philip Kotler - Kellogg School of Management
January 1, 2009 – 10:00 am
M-Factor can help companies better manage their marketing mix investments through optimization of spending across campaigns, products, territories, and time periods.
Hans Van Delden, Booz & Company
October 7, 2008 – 7:05 am
Approaches such as M-Factor’s that address these longstanding challenges using advanced technology are exactly what’s required.
Stan Sthanunathen Coca Cola Endorsement
June 16, 2008 – 10:16 am
We use M-Factor’s state-of-the-art applications and models to help us improve the return on marketing investment in individual markets, and across the globe.