Lawrence Whittle, CEO of M-Factor, discusses the very challenging environment facing business leaders and the best way for consumer goods companies to get huge value, quickly and without increasing overall spending. He describes how the three elements of understanding, predicting, and optimizing work together in the creation and updating of marketing plans suited for current [...]
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Era of Analytical Marketing
July 26, 2005 – 3:49 pm
Marketers today build success on a foundation of rigorous analysis. The challenge is to ensure that it’s continuously available and updated to reflect dynamic markets. This paper investigates how to address the disparity between best practices and common realities in marketing planning. Request Now