Tag Archives: Marketing Slider
Marketing Investment Management
February 20, 2009 – 10:03 am
Brand owners need help to create a marketing plan that will deliver top results while accounting for current competitive and environmental factors. Learn how M-Factor’s Marketing Investment Management solution seamlessly incorporates all key data and allows you to optimize your profit and revenue across the entire brand portfolio. Download Now
Marketing Investment Management in a Tough Economy
February 10, 2009 – 7:56 am
Lawrence Whittle, CEO of M-Factor, discusses the very challenging environment facing business leaders and the best way for consumer goods companies to get huge value, quickly and without increasing overall spending. He describes how the three elements of understanding, predicting, and optimizing work together in the creation and updating of marketing plans suited for current [...]
Scaling Analytics in Marketing
October 23, 2006 – 3:39 pm
Today, just about every marketing department uses at least some analytical methods to help understand its business. What often differentiates a world-class marketing organization from its peers, however, is the scale of the analytical effort. Request Now
Does Annual Marketing Planning Still Make Sense?
January 17, 2006 – 3:50 pm
Recent advancements in analytic technology and techniques are enabling leading consumer marketing organizations to put into practice the formerly theoretical ideal of continuous marketing planning. It’s high time that planning processes are updated to meet the challenges posed by today’s fast moving markets. Request Now