Lawrence Whittle, CEO of M-Factor, discusses the very challenging environment facing business leaders and the best way for consumer goods companies to get huge value, quickly and without increasing overall spending. He describes how the three elements of understanding, predicting, and optimizing work together in the creation and updating of marketing plans suited for current [...]
Tag Archives: Podcast
Marketing Investment Management in a Tough Economy
February 10, 2009 – 7:56 am
By chris
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Posted in Downloads
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Also tagged Featured Slider, Marketing Slider, What's New
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Trade Spending Effectiveness
November 21, 2008 – 3:31 pm
An interview with Phil Delurgio, Founder and CTO of M-Factor. Hear Phil discuss how consumer goods companies can create an optimized trade plan to maximize volume and revenue, especially in the current economic times when sales and marketing budgets are tight and consumers are spending less in stores. He reviews how our [...]