Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing
SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, a leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced it has been included as one of four “Cool Vendors” in the Cool Vendors in [...]
Tag Archives: What’s New
M-Factor Named “Cool Vendor” by Leading Analyst Firm
March 27, 2009 – 7:00 am
M-Factor Announces Global Partner Program called “M-power”
March 26, 2009 – 7:05 am
SAN MATEO, Calif.– (BUSINESS WIRE)– M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software, today announced the establishment of a partner program called “M-power” designed to deliver an ecosystem that helps leading CPG and Quick Service Restaurant organizations achieve better top and bottom line results.
Today’s dynamic market environment has dramatically accelerated [...]
Measuring Your Way to Market Insight
March 12, 2009 – 10:00 am
As marketers move to a more varied, shifting mix of advertising and promotion, they are coming face to face with the lack of insight they have historically had about which media choices work well, why customers buy, and what returns will be generated by their spending. This article considers solutions to the challenge and calls [...]
M-Factor Appoints Dirk Beyer as Chief Scientific Officer
March 6, 2009 – 8:04 am
SAN MATEO, Calif.– M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced the appointment of Dirk Beyer, Ph.D. to the position of Chief Scientific Officer. In this role, Dr. Beyer leads the company strategy around the innovation of ground [...]
M-Factor Announces Record Performance & Additional Funding
February 5, 2009 – 9:00 am
SAN MATEO, Calif. — M-Factor, Inc, the leading provider of web-based dynamic profit and revenue optimization software for the consumer goods and quick serve restaurant sectors, today announced accelerating growth in customers and revenue for 2008. In addition, it also announced that it has closed a significant round of new funding. UV Partners led the [...]
The Four Pillars of Profit-Driven Marketing
December 18, 2008 – 5:53 pm
How to Maximize Creativity, Accountability, and ROI — This book by two marketing strategy experts at Booz & Company, Leslie H. Moeller and Edward C. Landry, offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. [...]