The benefits of better planning and forecasting are obvious to any business: increased revenue, lower inventory and warehousing costs, better service levels, increased profits, and, of course, marketing accountability. Today’s marketing investment management solutions offer distinct advantages over older, traditional forecasting and planning approaches. Request Now
Tag Archives: White Paper
Scaling Analytics in Marketing
October 23, 2006 – 3:39 pm
Today, just about every marketing department uses at least some analytical methods to help understand its business. What often differentiates a world-class marketing organization from its peers, however, is the scale of the analytical effort. Request Now
Demand Modeling Best Practices
October 13, 2006 – 3:42 pm
As companies turn to marketing modeling to improve their return on marketing investment, it is useful for them to understand several best practices to better assess whether they are following these proven methodologies. This paper focuses on those critical aspects and shows progression from novice to best practices in the field [...]
Marketing Mix Modeling 101
October 3, 2006 – 3:44 pm
Marketing mix modeling is an approach to measure how consumers respond to marketing activities. Understanding how individual marketing activities impact consumption allows brand teams to direct their spending and efforts to activities that produce the highest return. Request Now
Does Annual Marketing Planning Still Make Sense?
January 17, 2006 – 3:50 pm
Recent advancements in analytic technology and techniques are enabling leading consumer marketing organizations to put into practice the formerly theoretical ideal of continuous marketing planning. It’s high time that planning processes are updated to meet the challenges posed by today’s fast moving markets. Request Now
Era of Analytical Marketing
July 26, 2005 – 3:49 pm
Marketers today build success on a foundation of rigorous analysis. The challenge is to ensure that it’s continuously available and updated to reflect dynamic markets. This paper investigates how to address the disparity between best practices and common realities in marketing planning. Request Now